Matthew Rose
The Beatles Home
Concert Experience
This is an in-home concert experience
to celebrate the album Sergeant Pepper’s Lonely Hearts Club Band, the first-ever concept album.
To recreate the experience of being in a concert during the pandemic. Everyone
would listen to the vinyl at the same time
on the 26th of May, the anniversary of
its release.
A unique piece of packaging would accompany the new pressing of the vinyl.
The box has two components, the lid and
the base. The lid has strategically placed pieces of perforated card that can be
popped out to transform into a bandstand that fits around your record player.
Multiple touchpoints bring the concert experience to life, such as a ticket with a
QR code directing you to a Youtube live stream of a light show, a programme,
a T-shirt and iron-on patches.
The LP comes in an envelope which you are not to open until the night of the concert. Inside the envelope is a pop-out model of
The Beatles which can be placed in the
centre of the Vinyl.
Inspired by 1960s experimental motion
pieces, I created my own imagery which
later evolved into the Psychedelic symbols found on the packaging.
To accompany the campaign is a website
with trivia pages: these can be unlocked
when you scan the QR codes on
the packaging.
To create an immersive online experience,
new exclusive content will be released via social media pages such as new emojis,
filters and podcasts.
Image of record player from cleanpng
Iphone mockup from Anthony Boyd Graphics
T-shirt mockup from freegoodies.blogspot.se
Booklet mockup from Graphicpear.com
Badges mockup from Camocreative